Services

Live Performances

Whether it’s a sun-drenched wedding, elegant corporate gala, or intimate cultural celebration, my live performances are designed to shape the emotional tone of your event. With over 30 years of professional experience, I specialize in creating deeply personal soundtracks that reflect your story and traditions.

What’s included:

  • Solo Spanish guitar or multi-instrument acoustic sets
  • Cultural fusions tailored to your heritage (e.g., Spanish-Bollywood, Mediterranean, Jewish)
  • Custom arrangements for key moments like processional, first dance, or grand entrance

Education & Workshops

I also offer private or group education experiences for those interested in learning about the rich cultural and musical history behind Spanish guitar and global traditions. Perfect for cultural institutions, schools, and creative brand activations.

Options include:

  • Hands-on guitar workshops
  • Lectures on musical history, symbolism, and cultural expression
  • Interactive demos of traditional and fusion techniques

AI-Enhanced & Immersive Experiences

For clients seeking something more experiential, I offer music experiences enhanced by technology. This is not background music—it’s a responsive, emotionally-driven performance designed to evolve with the energy of the room.

What makes it different:

  • AI-driven room dynamics allow the music to shift in real time
  • 360° and spatial audio options for cocktail hours and immersive activations
  • Ideal for creative agencies, luxury events, and next-gen brand experiences

The Alex Guillen Difference

More than a musician—I am a curator of culture, emotion, and atmosphere. Here's what sets me apart:

  • 30+ Years of Experience: From backyard gatherings to iconic luxury venues
  • Cultural Fluency: Deep expertise in sacred musical traditions and fusion styles
  • Personalized Service: Every performance is a collaboration tailored to your vision
  • Innovative Edge: Proprietary technology enhances the musical flow of your event
  • Trusted Reputation: 135+ verified 5-star reviews on Yelp

“This wasn’t just music—it was architecture.” – Isabella & Rafael, via Yelp

“Guests still talk about the AI-curated vibe.” – Katie M., via Yelp

Core solo‑guitar wedding packages

  • Duende Essentials – San Diego Wedding Guitarist Package – $495
    A one‑hour program ideal for couples wondering “How much does a wedding guitarist cost for the ceremony?”  This package covers the prelude, processional and recessional with a curated Spanish‑guitar setlist, compact sound system and one custom song request.

  • Rumba Romance – Ceremony & Cocktail Hour Package – $795
    Designed for those searching “Spanish guitar wedding cost in San Diego,” this 2‑hour option spans your ceremony and cocktail hour or dinner. Enjoy flamenco, classical and multicultural pieces, up to two custom arrangements, upgraded sound with wireless microphones and a pre‑event consultation to weave your love story into the music.

  • Soul of Spain Signature – Full‑Event Guitar Experience – $1,195
    Perfect for couples seeking “the best San Diego wedding guitarist for ceremony and reception,” this 4‑hour premium package includes ceremony, cocktail hour, dinner and early reception coverage. It features three custom song arrangements, storytelling between songs, premium sound reinforcement with backup equipment and a “Finding the Duende” mini‑workshop at your rehearsal. LiveRequest AI set-list included: Guests scan a QR code to request songs; the AI engine blends their suggestions into your setlist live. AI‑driven planning tools are popular with modern couples and make your reception feel tailored to every guest.

Mariachi & ensemble options

  • Fiesta Mariachi – from $675/hr (trio) or $1,100/hr (5‑piece)
    Add authentic Mexican flair with a roaming mariachi group in full charro attire. Musicians serenade tables with classic mariachi and Latin pop tunes. Pricing reflects per‑musician costs typical for professional bands and includes travel within San Diego, one special song request and coordination with your timeline.

  • Flamenco fusion duo/trio/quartet – $250/hr per musician
    Expand your sound with a percussionist, violinist or second guitarist for lively flamenco, Latin jazz or Bossa Nova sets.

Watch & Listen