Services

Live Performances

Whether it’s a sun-drenched wedding, elegant corporate gala, or intimate cultural celebration, my live performances are designed to shape the emotional tone of your event. With over 30 years of professional experience, I specialize in creating deeply personal soundtracks that reflect your story and traditions.

What’s included:

  • Solo Spanish guitar or multi-instrument acoustic sets
  • Cultural fusions tailored to your heritage (e.g., Spanish-Bollywood, Mediterranean, Jewish)
  • Custom arrangements for key moments like processional, first dance, or grand entrance

Education & Workshops

I also offer private or group education experiences for those interested in learning about the rich cultural and musical history behind Spanish guitar and global traditions. Perfect for cultural institutions, schools, and creative brand activations.

Options include:

  • Hands-on guitar workshops
  • Lectures on musical history, symbolism, and cultural expression
  • Interactive demos of traditional and fusion techniques

AI-Enhanced & Immersive Experiences

For clients seeking something more experiential, I offer music experiences enhanced by technology. This is not background music—it’s a responsive, emotionally-driven performance designed to evolve with the energy of the room.

What makes it different:

  • AI-driven room dynamics allow the music to shift in real time
  • 360° and spatial audio options for cocktail hours and immersive activations
  • Ideal for creative agencies, luxury events, and next-gen brand experiences

The Alex Guillen Difference

More than a musician—I am a curator of culture, emotion, and atmosphere. Here's what sets me apart:

  • 30+ Years of Experience: From backyard gatherings to iconic luxury venues
  • Cultural Fluency: Deep expertise in sacred musical traditions and fusion styles
  • Personalized Service: Every performance is a collaboration tailored to your vision
  • Innovative Edge: Proprietary technology enhances the musical flow of your event
  • Trusted Reputation: 135+ verified 5-star reviews on Yelp

“This wasn’t just music—it was architecture.” – Isabella & Rafael, via Yelp

“Guests still talk about the AI-curated vibe.” – Katie M., via Yelp

Watch & Listen